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DISCOVER

Markets

A fish market in Vietnam seen from above.
Markets

When visiting a new destination, the local market is often our first stop. 

These lively hubs of food, people, and culture are not only the best place to discover unique local cuisines—they also offer an unfiltered glimpse into the heart of the country. Wandering through narrow marketways reveals the everyday rhythm of life, where the spirit of a place comes alive. From the colorful souks of Morocco to the vibrant fish markets in Japan, every corner of the world has its own market story to tell.

However, approach with care. Some markets—with their strong fishy scents, vivid sights, and the loud hum of haggling—might be overwhelming for the casual traveler. But for those willing to brave the often muddy aisles (especially those of wet markets), the rewards are plenty. You’ll be met with the warm smiles of locals proudly showing off their fresh produce, savor local dishes that are hard to forget, and gather fresh ideas and ingredients to recreate flavors in your own kitchen. For the most authentic experience, head off the beaten path to remote markets in mountainous areas, where both vendors and buyers often walk for hours to reach the bustling stalls. 

Whether it’s a tribal market tucked deep in the mountains of Vietnam, a bustling street food market in Bangkok, or a floating market accessible only by boat, these markets offer endless inspiration for any traveler. Who knows? They might just become your first stop in every new destination.

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